Dream wide. Connect the dots. Build your rocket to the stars.
A 28-day, self-paced journey for artists to design a life and career that actually fits—without burning out.
28 days
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Self-Paced
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Email Support
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28 days 〰️ Self-Paced 〰️ Email Support 〰️
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"Gabe has an empathic gift of meeting me where I am at, really listening, and helping me see where I am stuck and why. His mindset work coupled with authentic support, encouragement and structured steps of how to move forward have helped me learn how to give myself permission to be myself, to not hide my brilliance and go farther. Gabe keeps reflecting back to me where I am holding back, and where I really shine. The intimacy of the one on one approach had allowed me to be more honest with myself and what it is I really want. I am so grateful to have Gabe in my life and his tremendous wisdom and support." — Heather
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“Nuts and bolts: I never thought I would have a framework for my creative process. I assumed it was not something that could be quantified. Gabe has given me not only confidence and support but a clear path to my personal process. There were several weeks I did not want to show up because I was struggling to see a way forward with my goals. Gabe hung in there with me and helped guide me through my inertia. I can not recommend Gabe highly enough and the work he puts into each session. The progress that I have seen in myself would have been inconceivable 14 weeks ago.” — Greg
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“This is revolutionary. I love having it all in one neat package! Perfect timing given that these are all things that have been bubbling up for me most recently so to be able to reflect on them all in one container and map out a timeline accordingly is just f*cking genius. This is exactly what I’ve needed for my methodical mind to bring the big vision into actionable steps! Man, this is so amazing, thank you!” — Matt
Who This is For
Artists
Musicians
Filmmakers
Designers
Writers
…and Multi-hyphenates seeking clarity, momentum, and systems—without losing their voice.
1. Stardust
Bucket list
North Star
Coordinates
Navigation Chart
2. Constellations
Balance Wheel
10-Year Vision
Values
Strengths & Fears
3. Star Map
Clients & Colleagues
Client Audit
Process Maps
Customer Experience
4. Liftoff
1-Year Goals
Quarterly Building Blocks
Obstacles & Opportunities
Schedule & Reflections
Your 4-week Journey
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Day 1 — Bucket List 1–25
Day 2 — North Star
Day 3 — Coordinates
Day 4 — Navigation Chart
Day 5 — Mission Statement
Day 6 — Balance Wheel
Day 7 — Mission Control #1
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Day 8 — Ten-Year Vision
Day 9 — Principles/Values
Day 10 — Bucket List 26–50.
Day 11 — Strengths
Day 12 — Fears
Day 13 — Love it or Leave it
Day 14 — Mission Control #2
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Day 15 — Clients & Colleagues
Day 16 — Client Audit
Day 17 — Creative Process (Internal)
Day 18 — Business Process (Internal)
Day 19 — Bucket List 51–75.
Day 20 — Customer Experience (External)
Day 21 — Mission Control #3
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Day 22 — Three-Year Goals
Day 23 — One-Year Goals
Day 24 — Quarterly Building Blocks
Day 25 — Obstacles & Opportunities
Day 26 — Know Your Numbers
Day 27 — Bucket List 76–100
Day 28 — Mission Control #4 — Launch Party
What You Get
Self-paced
Starts immediately on purchase
28 daily prompts (20–30 minutes)
Email support
Ärtful Life Planner (PDF)
Burn-Rate Calculator
Client Relationship Tracker
Time
20–30 min daily
Support
Email support from Gabe
Self-Paced
Go at your own pace
Cost
Free (Founding Cohort)
Your Navigator: Gabe Ratliff
Empathic, practical; allergic to cookie-cutter advice. Built for artists.
Gabe helps artists turn creative chaos into clear, repeatable momentum—without losing their voice. He blends empathy, systems, and lived industry know-how to build artist-centric roadmaps that actually get used.
“I entered my first session uncertain about where to take my multi-disciplinary music production and mentoring businesses. Gabe was extremely empathic, compassionate, and thorough at unpacking the different aspects of my work and deepening my understanding of my options. He has an incredible gift for leading people to their own conclusions—never imposing—yet offering strong ideas when invited. After our sessions, I now have a brand-new business model, and I’m taking giant strides toward the goals we set. I feel motivated and invigorated, and can’t recommend Gabe highly enough as a next-level coach and mentor.”
— Simon Shackleton (30+ years in music)
FAQ
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This challenge is for professional artists who are freelancers, solopreneurs, and contractors, as well as creative professionals.
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Your investment is $28 for 28 days — just $1 a day and 28 days of commitment to yourself and your future.
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We will use Google Workspace and apps like Gmail, Chat, and Forms for communications.
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The Ärtful Life Planner includes a 37-page PDF document with all info and exercises.
