Protecting Your Creative Roster
3 Navigational Insights
The Clear Boundary: Auditing your active network requires you to take an incredibly honest look at your current roster of clients, vendors, and collaborators, and explicitly separate your connections into three tiers: great, good, and misaligned.
The Anatomy of a 'Great' Client: Great clients are never an accident; they are the people who bring genuinely exciting projects, are an absolute joy to work with, and consistently pay you in full and on time.
The Real Cost of Misalignment: Misaligned clients drastically tank your creative momentum by constantly demanding immense effort while paying very little or actively violating your core values.
1 Coordinate
"Reflect on misaligned clients you’re currently working with and identify ways to transition them off your client list so that every client is ‘good’ or ‘great’ going forward!"
1 Aligned Action
The Roster Calibration: Identify at least one trait (demographic or psychographic) that separates your great clients from your misaligned ones. Use these traits as a strict filtering system to recognize and land amazing future collaborators.
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Gabe Ratliff
Artist Navigator
Creator of the Ärtful Life Planner
